The Southern African Communications Industries Association is a not for profit organisation registered as a Section 21 company in South Africa. It is specifically designed to promote the adoption of professional standards and ethical business practice in the communications industry throughout Southern Africa. It seeks to further the interests of members through partnership and representation on a range of issues. Primary activities include Market Research & Intelligence Services, Networking activities, and the development of training and skills development programmes. SACIA is registered with SAQA as a professional body active in the broadcast and audio-visual sectors, and awards professional designations based on an individuals proven skills and work experience.
The Association is a member-driven organization. It is governed by a Board of Directors elected by the members, with an Executive Director and support staff appointed to manage association activities.
In November 2014, SACIA merged with the TPSA (Technical Production Services Association). The TPSA is now established as a Special Interest Group within