2.2.9 Certified AV Professional
The Professional can demonstrate a deep understanding of the science and technology used in the audio-visual industry, with a deep knowledge in any area of specialisation.
- Use the designatory letters (CertAVProf) behind their name
- Participate in SACIA events at discounted rates
- Offer employers and colleagues assurance of commitment to the broadcast, communications and professional AV industry
- Subscription to the SACIA code of professional conduct
- Participation in a CPD programmes – as prescribed by SACIA
- Be listed on the National Register for SACIA Certified Associates, Practitioner and Professionals
The candidate must:
- be in good standing in the industry
- Gained an endorsement from a person of good standing within the professional audio-visual industry
- have gained an NQF registered qualification at NQF 6 or equivalent
- completed 5 years of industry related experience. Individuals working on a freelance basis should demonstrate that they have worked a minimum 105 days in each year.
- Scope of knowledge, in respect of which an applicant is able to demonstrate detailed knowledge of the main areas of audio-visual technology, including audio-visual design, project management and general management. The applicant should also demonstrate an understanding of and the ability to apply the key terms, concepts, facts, principles, rules and theories of that field, discipline or practice to unfamiliar but relevant contexts; and knowledge of an area or areas of specialisation and how that knowledge relates to other fields, disciplines or practices.
- Knowledge literacy, in respect of which an applicant is able to demonstrate an understanding of different forms of knowledge, schools of thought and forms of explanation within an area of study, operation or practice, and awareness of knowledge production processes.
- Method and procedure, in respect of which an applicant is able to demonstrate the ability to evaluate, select and apply appropriate methods, procedures or techniques in investigation or application processes within a defined context.
- Problem solving, in respect of which an applicant is able to demonstrate the ability to identify, analyse and solve problems in unfamiliar contexts, gathering evidence and applying solutions based on evidence and procedures appropriate to the field, discipline or practice.
- Ethics and professional practice, in respect of which an applicant is able to demonstrate an understanding of the ethical implications of decisions and actions within an organisational or professional context, based on an awareness of the complexity of ethical dilemmas.
- Accessing, processing and managing information, in respect of which an applicant is able to demonstrate the ability to evaluate different sources of information, to select information appropriate to the task, and to apply well-developed processes of analysis, synthesis and evaluation to that information.
- Producing and communicating information, in respect of which an applicant is able to demonstrate the ability to present and communicate complex information reliably and coherently using appropriate professional or occupational conventions, formats and technologies for a given context.
- Context and systems, in respect of which an applicant is able to demonstrate the ability to make decisions and act appropriately in familiar and new contexts, demonstrating an understanding of the relationships between systems, and of how actions, ideas or developments in one system impact on other systems.
- Management of learning, in respect of which an applicant is able to demonstrate the ability to evaluate performance against given criteria, and accurately identify and address his or her task-specific learning needs in a given context, and to provide support to the learning needs of others where appropriate.
- Accountability, in respect of which an applicant is able to demonstrate the ability to work effectively in a team or group, and to take responsibility for his or her decisions and actions and the decisions and actions of others within well-defined contexts, including the responsibility for the use of resources where appropriate.
Applicants should complete an online examination (AVP003) that will test their depth of knowledge across a range of competencies and technologies specific to the audio-visual industry.
They should also provide a portfolio of evidence that demonstrates their deep knowledge in any area of specialisation.
Continuing professional development (CPD) requirements
Designated members are required to:
Recognition of Prior Learning
SACIA’s certification council recognize that many applicants for this designation will not hold an underlying NQF-level 6 qualification. The Council will encourage individual’s lacking such a qualification to apply for a professional designation if they can demonstrate additional work experience in the audio-visual industry. An assessment will be conducted by a body of subject matter experts. For more information please visit the RPL page