Fundamentals of Event Management
This 10-week, online course covers the fundamental elements of event management, including the creation of corporate events such as conferences and conventions. It involves studying the brand, identifying its target audience, developing the event concept, and coordinating the technical aspects before launching.
We’ll also explore the size, scope, and economic opportunities of working as a PCO and event organiser in Africa.
The course is presented by leading academics, as well as industry practitioners who hold the Certified Event Professional designation. During the course, we will cover the various elements of event management, including event administration, operations, marketing, design and risk management, with a particular emphasis on the legislation and bylaws that impact event management in South Africa.
On conclusion of the course, all participants will write the qualifying exam for a SAQA-registered professional designation in event management.
