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Promoting professional standards and ethical business practice in the communications industry throughout Southern Africa.

1 Background & Introduction

The purpose of this handbook is to present members with information on professional designations awarded by the Southern African Communications Industries Association (SACIA).
The various aspects of membership include:

  • Professional designation awarded bySACIA
  • SACIA code of professional conduct
  • disciplinary process under the code of conduct
  • continuing professional development (CPD)

1.1 Designations

The Southern African Communications Industries Association (SACIA) is a SAQA-registered professional body who currently award 16 designations to industry professionals working in the broadcast, live event, content creation, entertainment and professional AV industry.

Designation Title
Core Activity
594Certified AV AssociateAudio-visual
595Certified AV PractitionerAudio-visual
596Certified AV ProfessionalAudio-visual
597Certified BCT AssociateBroadcast & Communications Technology
598Certified BCT PractitionerBroadcast & Communications Technology
599Certified BCT Professional Broadcast & Communications Technology
800Certified TLE AssociateTheatre & Live Events (technical)
823Certified TLE Professional
Theatre & Live Events (technical)
 824Certified TLE PractitionerTheatre & Live Events (technical)
 857SASC - Professional CinematographerContent Creation
 1112Certified Event AssociateEvent Management
 1113Certified Event PractitionerEvent Management
 1114Certified Event ProfessionalEvent Management
 1115Certified Event Safety PractitionerEvent Safety
 1116Certified Event Safety Professional Event Safety
 1117Certified ActorFilm, television & theatre

1.2 Mission

SACIA aims to:

  • promote the professionalization of the industry through the education, training and development of individual members.
  • present industry specific training programmes, conferences and workshops.
  • foster closer relationships between learning centres, broadcasters, communications professionals, and AV professionals throughout the SADC region.
  • promote diversity and transformation in such a manner as to ensure that the Association reflects the population demographics of South Africa.

1.3 Values

The values that underpin professional conduct within the media and communications industry include:

  • Honour
  • Integrity
  • Reliability
  • Honesty
  • Accuracy

Contact details

96 The Bridles, 777 Douglas Crescent, Sundowner, 2188

+27 11 083 6418,

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