Promoting professional standards and ethical business practice in the communications industry throughout Southern Africa.

SACIA is governed by a Board of Directors elected from amongst the membership, with an Executive Director appointed by the Board responsible for providing strategic leadership.
In addition, each of the SACIA Special Interest Groups is governed by a Council elected from amongst the members active in a particular discipline.
All in all, there are more than 40 members who contribute their time, energy and effort to leading the Association and our various Councils and Task groups.



Kevan Jones - Executive Director

Kevan Jones is the Executive Director of SACIA. He joined the Association in 2009 and has led the transformation of SACIA from a trade association to a SAQA-recognised professional body. He holds a MA degree from Regents University London school of Psychology & Psychotherapy. Kevan also holds the CAE designation for proven competence in Association Leadership from both the American and Canadian Societies of Association Executives.



Sharif Baker - Cert TLE Professional

Sharif Baker is the elected chair of SACIA and also serves as chair of the TPSA Council. In addition, he holds the Certified TLE Professional designation for proven competence in event technical management. Sharif has many years of experience in the technical and operational aspects of the entertainment industry and has worked with some of the leading entertainers in our sector, both local and international. He also serves as chair of the DSAC Ministerial Advisory Team.




Dr Aaron Tshidzumba

Aaron is a senior lecturer in broadcast and communications at North-West University and serves as a member of SACIA’s Broadcast Industry Council. He co-founded NWU FM, a campus radio station on the Mahikeng campus of the University. In addition, he has produced various television and corporate productions. His research interests include regional broadcasting, communication (telecoms, energy and ICTs) policies and regulations, apps development, community journalism and digital literacy.



Sue Gannon

Sue serves as a member of the Council of Event Professionals Africa (CEPA) and has many years of experience in event management. She spent several years working as the GM of EXSA, the Events & Exhibitions Association of South Africa. She was also a co-founder of the EXSA Academy, an industry initiative to encourage continuing professional development amongst professionals working in event management.



Ramadan Suleman

Actor, director and producer Ramadan Suleman studied at the School for Research in African Theatre and is known for his involvement in African alternative theatre. He studied film in Paris and London and has worked as an assistant director with two of Africa’s legendary filmmakers, Med Hondo on Lumière Noire and Souleymane Cissé on Waati. Suleman’s short film The Devil’s Children won a Certificate of Merit at the Chicago Film Festival. Fools (1997) was his first feature film and won two prizes at the 1997 Locarno International Film Festival and four at the 1999 FESPACO. His 2004 feature film, Lettre d’amour zoulou / Zulu Love Letter (2004) won several awards at the 2006 South African Film and Television Awards and was nominated for Best Film at the 2004 Venice Film Festival. His 2010 documentary Zwelidumile explores the impact of exile on families through the story of South African artist Dumile Feni.



Dr Janine Lewis

Dr Janine Lewis is Head of the Department of Performing Arts at the Tshwane University of Technology. Her direct fields of specialisation include theatre for empowerment, physical theatre, acting, and directing. She has devised, directed and performed more than 46 artistic outputs and continues to use her extensive knowledge of the theatre for design and management purposes.




Tinus Smit - Cert BCT Professional

Tinus is a specialist in audio post-production and has a long history working in broadcast, production and live events. He holds the Certified BCT Professional designation for proven knowledge in audio post and currently serves as SACIA’s Pro-Audio Council chair. Tinus is also leading an initiative to develop a new professional designation for audio professionals working across multiple fields, including broadcast, production, post-production, live events and film/ video field recording.




Roman Magis - Cert BCT Professional

Roman is an experienced media and broadcast executive specialising in enterprise architecture and business strategy for digital broadcast and IT environments. He has 20 years of entrepreneurial experience in studio design in Germany. He has spent the last ten years in South Africa, consulting on broadcast and media strategy development and execution, enterprise architecture and design in broadcast IT, broadcast network design, management and workflows, digital audio and video technology. Roman holds the SACIA Certified BCT Professional designation and currently serves as chair of SACIA’s Certification Council.




Uwe Beckmann - SASC

Uwe is an award-winning producer, director and cinematographer. He is the current chairman of the South African Society of Cinematographers and has more than 40 film credits against his name, starting with Jy is my Liefling, written and directed by Dirk de Villiers in 1968. Over the last 45 years, he has won numerous local and international awards for cinematography across feature films, commercials and television series.

Contact details

96 The Bridles, 777 Douglas Crescent, Sundowner, 2188

+27 11 083 6418, kevan@sacia.org.za

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