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In an era of ever-evolving streaming revolution, the broadcasting industry is facing major transformation to adapt and survive. Broadcasters need to adopt new strategies in business models and monetization, such as combining subscriptions, individual purchases, data-driven advertising, as well as partnerships with large streaming platforms through a hybrid approach. Investing in producing unique and engaging original content is also critical to differentiate yourself from competitors and cater to diverse audience preferences by exploring new genres and formats. In terms of technological infrastructure, increasing network capacity,
servers and hardware are needed to support high-quality streaming, as well as paying attention to security and redundancy to
ensure continuity of operations. |
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| Understanding the dynamics of broadcast operations driven by a converged digital ecosystem Broadcast Media Africa’s 2021 conference in Cape Town, South Africa, was dubbed the “Broadcast Media Convention of Southern Africa” and was organised in partnership with the Southern Africa Broadcasting Association. The conference drew attention to several issues, including the technological developments affecting broadcasters and the effect of Covid-19 on broadcasting operations. This article is based on the paper presented there. The article notes that the broadcast industry has evolved drastically over the past few years. However, with rapid technological developments and new trends in the increasingly digital and converged media markets, broadcast managers increasingly must look for new strategies to stay afloat in the competitive and mediarich environment in which broadcast institutions operate. |
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| Deloitte – 2023 Media & Entertainment Outlook Studios and video streamers face the reality of their own market disruption, trying to find profits in a less profitable business. They compete not only with each other for attention, time, and revenues, but also with social media, user-generated content, and video games. The latter have evolved more quickly, staying close to younger demographics. While streaming video-on-demand services spend billions on content to tempt fickle subscribers, social media services have more free video content than they can manage. Indeed, top social media services are leaning into user-generated video content (UGC), emphasising users’ interests more than their connections, and looking more like a new kind of personalised TV. While the creator economy has supported social media and brought independent creators closer to their audiences, creator incomes are still lean and unreliable. Leading UGC services seem unsure how best to support their content creators and brand ambassadors while keeping their costs down. At the same time, more socialising may be shifting into messaging services that lean into utility more than entertainment. |
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